Research into Chosen Artist

Charli XCX artist profile

Age: 25 years old
Genre: Pop music
Target Audience: 14-25, bases videos around this, includes vibrant colours and imagery. Also is dressed fashionably and has many extras that are also around that age.
Most Successful song and music video: Fancy- Iggy Azalea ft Charli XCX as it is at 829,436,779 views on YouTube.

Boom clap: This video was for the film A Fault In Our Stars and reached 317,446,858 million views on Youtube
After the after party: released on 30 October 2016 and features an upcoming artist Lil Yatchy. It has 12,987,876 million views. This video focuses on the party theme and has many colours and a range of low and high key lighting.
Boys: Newest single video and still has 61,227,891 million views. This video doesn't feature the artist herself and has many different 'boys' in the video, some famous names such as Joe Jonas, Charlie Puth and Ty Dollar Sign.

































From doing this piece of work, it has allowed me to look into what the artist includes in her own videos, and her take on the lyrics. Meaning that I am able to use this information to fit the genre and lyrics.