Throughout the whole digipak, the artist has used simple and plain font. On the front of the digipak, two different fonts have been used, one being quite soft and gentle and the other being bolder. The use of the softer font, stating the name of the album, could connote the idea that the songs in the album are of a gentle meaning. Whereas the bolder font states the artists name, meaning that they want more of your attention to go the artist, her being the main attraction. The colour of the text is white, this colour does stand out with the purple background, but however doesn't catch much of the audiences attention as it is small and a similar colour to the image.
The font on the back of the digipak is also following the simplistic theme, as it is a plain font and is of the colour black. By having just the songs on the back of the digipak, it focuses the audiences attention on what songs are included in this album. This follows the generic conventions of a pop genre digipak as it doesn't have any imagery on the back, making it clearer for the audience to select their song choices.
Colour:
The use of colour is quite simple and limited as there isn't many colours used. The main colour used on the backgrounds of the front and the back of the digipak is quite a delicate purple colour. This could connote the innocence of the artist and the album. This makes the digipak look more classy and clean, as it is simple and fits the artists image. The colours of the image on the front is black and white, by this being on a plain purple background, means it stands out to the audience. Further making the artist more visible and the first thing you see. This is also carried through to the actual disc, where the is the main colour purple with black lines projected onto her face. This follows the theme through, meaning it fits and compliments everything.
Images:
There aren't many images used throughout this digipak, however the ones that are used are just of the artist. On the front cover there is an image of the artist sitting elegantly on a stool, with her eyes closed and resting her head on her hand. This represents the artist to be quite young and innocent as this is a closed position, meaning she may be vulnerable. Also linking to the idea that she isn't looking into the audience, but instead has her eyes closed. This also fits Mulveys Male Gaze theory, as her positioning emphasises her femininity and the stereotypes of gender. Which could also have links to the outfit choice she is wearing, a crop top and a short skirt, which would be the Male Gaze.
The image on the disc is similar to the first image as it is also focused on the artist. The image is a close up of the artist looking to the audience. There are shadows projected onto the artists face, which could connote the idea of mystery and causes an interest to the audience as there isn't much else going on in the digipak.
Impact on the audience:
This digipak fits the target audience well, as this artist targets 12-26 year olds. This is successful, as it is focused on the artist and doesn't present her in a negative way, something the younger audiences wouldn't appreciate. Therefore it has a positive impact on the audience because it is clear what album and songs are included and has the artist as a role model to the audience.
From doing this piece of work, I have gained a more in depth knowledge of what a digipak should be like. By considering target audience, I am able to now design a digipak that will be impacted successfully within my own target audience. I am also able to consider the different elements of a digipak with more precision. I have chosen to analyse Ariana Grande because she shares the same genre as Charli XCX, therefore meaning they may have similar themes.
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