Goodwins Theory

1.   Music videos demonstrate typical genre characteristics. (E.g. stage performance in metal videos, dance routine for boy/girl band, girls in bikinis round a pool and flash cars in rap videos).

a.       Example would be DJ Khaled ft Justin Bieber, ‘I’m the one’, as towards the end of the video, there are shown to be a group of females in bikinis dancing around a pool.

     

 2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (Either illustrative, amplifying and contradicting).

a.       Meaning that if a song was to state a word repeatedly, it would be represented and shown in the video.

3. There is a relationship between music and visuals. The tone and atmosphere of the visuals reflects that of the music. (Either illustrative, amplifying and contradicting).

a.       When a song repeatedly shows the same types of shots that best reflect the song.

4. The demands of the record label will include the need for lots of close-ups of the artist 
a.       Mainly shown in females videos, for example Katy Perry- ‘Roar’

     

5. There is a frequency reference to notion of looking and particularly voyeuristic treatment of the female body. (Screens within screens, mirrors, stages etc.)

a.       For example, Miley Cyrus- ‘Wrecking Ball’, she is shown to be using the sex appeal.

   

6. The artist may develop motifs or iconography which recur across their work.
         a. important the artist creates a distinct style that is recognisable.


7. There are often intertextual references. (To films, TV programmes, other music videos etc.)

a.       For example, Will Smith- ‘Men in Black’ had an intertextual reference to the film by using some of the scenes in the video.

This research will help me when developing my music video, as it will allow me to use the conventions music videos include. Making it professional and realistic.