Question
4 - How did you use new media technologies in the construction and
research, planning and evaluation stages?
When it came to the
first stage of research and planning, we didn’t use many technologies as we
didn’t feel it was much needed, as it was a case of drawing a storyboard and
creating a draft shotlist. The only type of technology we used was creating a
table on the equipment, location and shots needed. We also needed to find out
more about the artist, as we thought we should know what her style and what
work she has already done. As a group we decided to create research into our
chosen genre and artist, to form generic conventions. This was aided by the use
of the internet to find out more about the artist and her previous music
videos.
However, when it
came to the construction phase of our final media products, we then started to
use many more types of technology. First of all, we needed to consider what we
needed to use when filming our shots, meaning we had to think about what we
were going to film the footage on. Due to the easy access, we filmed our
footage on a Sony A5100, as a group member has this as their camera. This
camera allowed us to get clear images and was easily uploaded to the Mac to
edit. As well as this camera, we decided to use an iPhone 7 plus to film extra
footage that we needed as this was also easily accessible and convenient. Once
we had finished filming our footage, we needed to upload these to the school
Mac to allow us to edit these together. Firstly, we needed to decide what
editing software would benefit us the most, between iMovie or Final cut.
Previously, each group member had used both of these software’s and created
some benefits and draw backs. Final cut is a more powerful software and has
more advanced technology to use, however, can be complicated for a beginner to
use. Whereas, iMovie is more simplified and can be easily uploaded, however,
has limited storage space and doesn’t have as many editing tools. From using
these pros and cons, we decided to use Final Cut pro to place the clips
together as we are used to editing and believe it’ll create a better quality
music video. Whilst editing, we learnt how to add a filter to a clip, add in
the music, and edit clips to the beat. There were times in which we didn’t know
how to complete a section of editing, such as darkening a clip due to it not
fitting the party setting. However, we easily came over this by watching a
YouTube clip to help us find out the solution, which was helpful to us as it
saved editing time.
Also, we needed to
consider editing our ancillary products, magazine and digipak. The main
software which was available to us was Photoshop, in which we uploaded our
images to piece together. This was easier for us as we were used to using as a
group, meaning we could use the tools with confidence. By using this, it means
that we could complete it to the best quality and make sure they are like real
media products.
Finally, when it
came to planning and completing the evaluation, I needed to decide what media
platforms I was going to present each question on. Prezi, directors commentary,
animation and linking of images, were example of options in which we could
complete it. Therefore, I decided to use a range of these for each question to
showcase my editing knowledge.
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