Evaluation- Question 2

Question 2 - How effective is the combination of the main product (your music videos) and ancillary tasks (digipack and magazine advert)?

·         Throughout the planning of our products, we made sure there was a definite link between the three to make it clearer to the audience. The main product, being the music video, sets the main narrative and artist style first before the ancillary task. This is done by presenting the artist how we would like her style to be, fashionable and feminine, to allow the image to be drawn. For example, the artist is very stereotypical, in which most artists are, as she is shown to have a fashionable style with her clothing. This style links effectively to the magazine advert and digipak, as one of her outfits, blue trousers and black bodysuit, is the same throughout the products in the images. By keeping the outfit the same, it means that the target audience, which is younger and current, would be able to relate to her style. It also makes it stand out to the audience because they are all similar and share the same conventions, which makes it easier for the audience to see the artist.

·         As well as the style of the artist, the tree products link by the references of lips throughout. On the digipak and magazine advert there are images of lips, as if the artist has kissed the product. This makes it feel more personalised to the audience as it is like it is the artists lips, the idea of the lips came from the imagery of Amber blowing a kiss to the camera. We decided to use this idea as an image to create a linking theme across the three products. The idea of imagery is also carried through each product, by the idea of party lights. On the magazine advert, the background includes purple sequin lights to link to the idea of the ‘purple glitter’ and the LED lights we have used within filming. Also in the digipak, we include an image of the light shown in one of the last shots of the music video on the CD cover. This also keeps the party vibe throughout, and also it keeps the narrative following through. From this, it allows the audience to follow the artist and narrative throughout all of her products she is promoting. This would make it more successful as we also included many conventions seen in magazine adverts and digipak, such as release date and a song list. Overall, I believe our three products all link effectively as there is a clear theme throughout and they all include the same text and font. The font and text is the same in the magazine and digipak, which is feminine and bold for the audience to read. The colour is purple as it links to the line ‘purple glitter’ and is a stereotypical feminine colour, in which is a convention of our target audience being mainly females.