Evaluation- Question 3

Question 3 - What have you learned from your audience feedback?

·         Throughout the planning and research stage of our music video, we created a group questionnaire to ask our target audience to get an idea of what they would prefer to see in a pop music video. From asking a selection of people, we gained many different answers that helped us when creating the video, which we then turned into graphs to make this information more presentable. These graphs gave us a clear reflection of what would be the best elements to include to lead to success, such as many people wanted to see bright colours. Therefore, this audience questionnaire was helpful for us in the first stages of planning to get a good starting point for the video.

·    Once we handed in our first drafts of all three products, we gained feedback from our teacher to help guide us through what works and what doesn’t. This helped us it was constructive feedback on all of our products. We continued to do this each week to meet deadlines, and also get feedback from each time we add the previous improvements. For example, when the magazine advert was too plain, we added in a glitter background and two of the dancers.  

         As well as group audience feedback, I also conducted my own feedback from my family including my brother and sister. This allowed me to get truthful feedback from my target audience, feedback that isn't just based on media terminology and is just purely the visuals of it. This is helpful as it is what a general person would want to see in a music video, which lead to me telling my group members on what their opinion was. As well as this, I also showed them the draft of the magazine advertisement and digipak. Feedback included, changing the colour of the font to make it more visible and adding more elements to the digipak. This allowed us to put all feedback together and find the most common points to improve on.

      Another form of audience feedback was asking our class, meaning we got more structural feedback that will relate to the quality of the video. This was beneficial as they are our target audience age and we could find out what their honest opinion was on our three products. Through this research, we found out that they enjoyed the narrative as it was current an d they could relate. Another opinion was that the range of locations was releastic and fit the narrative well. After showing them the music video, we showed them the digipak and magazine advert. The feedback was positive as they stated they all have a good link between them.