Music video- G324
Amanda Rogers- This Beauty
Mise-en-scene:
The costumes used are neutral colours, the main dress being
white and the second being nude. These colours reflect the title well as they
are ‘beauty’ and natural colours, also linking to the scenery. It is set in
mainly a forest or outside, so therefore connoting the idea of purity and being
natural. This therefore works well and follows the conventions of a music video
as Goodwin states ‘there is a relationship between music and visuals’.
Sound:
Other than the soundtrack, there are not many extra diegetic
sounds included within the video. However, at the very start, there is a clip
of the female walking through the leaves, giving off the diegetic sound of the
crunching. This helps set the scene for the audience and gives an idea of what
may be included throughout. Lip syncing is used throughout this video, they make sure that the lyrics match the movement of the performer. Making it look well edited, and professional.
Camera Angles:
Throughout the video, there are different types of shots
used. This video follows the conventions of a music video as they show a lot of
close ups and other varieties to help visualise the video. As the artist in
this video is female, it is correctly represented as it interprets both
Goodwin’s and the male gaze theory. The close ups also connote the song title
as the female stereotypically is shown to be ‘beautiful’ and this is clear to
the audience. The establishing shots throughout, set the scene and allow the
audience to focus on where the video is trying to tell the story. This video is
mainly hand held, which could connote the idea that it is in the perspective of
the male lover.
Narrative/ performance:
There is not much performance shown
throughout this video, other than the artist lip syncing in certain frames of
the video. This can be both conventional and non-conventional, as some videos
are performance based and some aren’t. The narrative is quite clear, but it is
quite hard to understand compared to the lyrics. The lyrics reflect the idea of
a female being in love with a male, however, this isn’t shown very clearly in
the video. However, it links to the camera idea of it being in his perspective,
but this may be hard to distinguish primarily.
Editing:
This video follows conventions of a
music video as they use mainly jump cut transitions from each frame. These work
well as it is a simple way to change frame, and not overwhelm the audience. It
also follows conventions well as there are many different shots, and editing in
a fast pace, meaning the viewer will not get bored of watching the same thing.
Overall, this video is quite effective, as it shows good generic conventions and elements that would be shown in a professional video. These would be things such as, the narrative and performance is clear to the audience. From this video, it has given me ideas on how I can make a realistic video.
Overall, this video is quite effective, as it shows good generic conventions and elements that would be shown in a professional video. These would be things such as, the narrative and performance is clear to the audience. From this video, it has given me ideas on how I can make a realistic video.
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